Latest Insights

Cobrand Credit Cards: What’s the Payoff?

One common question about cobrand programs is how much more often do cardholders spend with a brand -- and how much more do they spend?

Are Segmentation Models No Longer Relevant?

One consequence of technology? Consumer segmentation models are dead. Heard on a recent webinar -- but is it true?

Three Questions to Ask Before Your Next Survey

Badly-designed surveys and poor sample management can mean your survey results don't accurately reflect the views of consumers who are likely to engage with your brand.

BNPL: How Big A Threat to Credit Cards?

Our latest analysis takes a deep dive into the financial feeding frenzy spurred by Buy Now, Pay Later.