Our latest analysis takes a deep dive into the financial feeding frenzy spurred by Buy Now, Pay Later. We pinpoint which BNPL players are growing the fastest, how card issuers are competing, and the retail categories seeing the fastest growth in BNPL and pay-over-time offers.
Buy Now, Pay Later is expected to see double-digit growth in the US, with new partnership deals announced almost weekly.
- Klarna piloted an enhanced Klarna Card this year and solidified deals with Walmart and eBay.
- Affirm has boosted its ecommerce presence through an autofill partnership with Google Chrome and a new deal with Costco
- And to drive more in-store sales, Affirm recently announced it will integrate with ApplePay and with Stripe terminals
At the same time, card issuers continue to push their own pay-over-time offers to compete the growing interest in BNPL plans.
Our latest research — based on actual purchase behavior from our nationwide payments tracking panel — provides hard data and deep insights into customer behavior based on our continuous tracking of consumer payments nationwide.
Included in this report:
- Monthly trends in BNLP transactions and volume, broken out by card issuer pay-over-time programs vs. non-issuer BNPL like Affirm, AfterPay, and Klarna.
- Shifts in BNPL use by category — retail, travel, grocery, food delivery, automotive, etc.
- Customer profile and credit use among BNPL adopters — frequency of use, income, credit score, revolving debt, income
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