Surveys & Focus Groups

Data Quality at Every Phase of Your Project

With decades of experience conducting high-profile global research and managing the complexities of online samples,

we take every measure to provide clients with actionable data of the highest quality

 

Survey
Design

  • Questions that measure exactly what you want to measure

  • Engaging survey experiences to reduce drop-offs and fatigue

  • Extensive experience with advanced designs like MaxDiff and Conjoint

Data
Collection

  • Daily screening of completes using proven methodologies
  • Removal of suspect respondents based on IP address, straight-lining, and completion time
  • Careful review of open-ended responses to flag nonsensical answers

Reporting & Data Delivery

  • Data fully cleaned and labeled

  • Tabs and banners in Excel with statistical testing

  • Comprehensive report & analysis with implications and an executive summary

  • Raw data files on request, in your preferred format

  • Additional crosstabs and multivariate analysis at no additional cost

Focus Groups: Deeper Insights into Attitudes & Behavior

What they are

Live, moderated discussions (typically 4–6 participants) run by experienced researchers—online or in-person.

When to use

Ideal for reactions to key questions or potential new concepts and campaigns.

What you can test

  • Awareness and response to promotions, product changes, and marketing campaigns

  • Reactions to commercials, video, images, and concept designs

Why online groups

Faster, lower cost, and easier to recruit a broad cross-section from across the country (and worldwide).

Client collaboration

In both online and in-person sessions, clients can observe live and share feedback or new questions in real time with the moderator.

Why online groups

Faster, lower cost, and easier to recruit a broad cross-section from across the country (and worldwide).

Client collaboration

In both online and in-person sessions, clients can observe live and share feedback or new questions in real time with the moderator.

 

Examples of Recent Research Engagements

  • Market sizing, product positioning, and messaging study for a digital wallet start-up

  • Conjoint study to identify the optimal design for a co-branded travel credit card

  • Analysis of customer lifetime value based on card ownership and spending

  • Focus groups on an investing-focused credit card

  • Post-pandemic travel research among middle-income consumers

  • Brand logo test, including timed visceral response measurement

  • Global (20-country) study on cryptocurrency adoption and use

  • Brand perception and payments behavior study

  • National survey on employee satisfaction and retirement savings

  • Concept test evaluating appeal of a co-branded investing credit card

  • Survey of shopping preferences and behavior among Amazon customers

Examples of Research Engagements

  • Market sizing, product positioning, and messaging study for a digital wallet start-up

  • Conjoint study to identify the optimal design for a co-branded travel credit card

  • Analysis of customer lifetime value based on card ownership and spending

  • Focus groups on an investing-focused credit card

  • Post-pandemic travel research among middle-income consumers

  • Brand logo test, including timed visceral response measurement

  • Global (20-country) study on cryptocurrency adoption and use

  • Brand perception and payments behavior study

  • National survey on employee satisfaction and retirement savings

  • Concept test evaluating appeal of a co-branded investing credit card

  • Survey of shopping preferences and behavior among Amazon customers